Website Design to Engage Your Visitor
Haven't got a website for your business yet? Well, before you rush into setting up a website, here are a few pointers to take into consideration. First and foremost, do some market research to help you ensure that your site is compatible with the needs of your target audience, e.g.use larger fonts if your target market is older folk, or design for mobile technology such as for tablets and smart phones if your audience is tech savvy and/or younger market.
Don't overfill your site with information, in this case less is more. Too much information, products, promotions, specials will serve only to confuse and even alienate your intended audience.
Most visitors to your site already know what they want out of it, you have three seconds to capture their attention on the first page, failing this, you may have to go back and redesign the site with this in mind. It's always a good idea to have a call to action on the front page, it should be clear and understandable to even the UN-initiated visitor.
Remember you can have the most beautiful design with great functionality, but if the content is old and stale, you will turn potential clients away. Think about writing some articles about your business, products or services or maybe start a blog or a weekly voting poll that offer fresh up-to-date content to keep visitors engaged.