Website Design History
When I started Intuit Designs (website design and marketing) fourteen years ago, I had no idea websites would become so important and necessary to a business’s survival. Toward the end of 2018, I closed Intuit Designs to follow my life long passion for coaching. As the owner of Mind in Motion (NLP Mind based coaching) and Your coach Mark (New Insights personal and business coaching), I have the privilege of helping people worldwide achieve clarity of purpose in living meaningfully.
However, during my years as a coach, I continually receive requests from my previous clients to re-design their old websites. After explaining that I no longer work in the web design industry, they insisted that I reconsider as they didn’t want to go to another designer. This prompted me to help them and set up this small web site.
I continue to offer many of my existing clients the same commitment and excellence of service I offered three years ago.
So, if you want to improve your brand awareness on the Internet or redesign your website, give me a call. I promise to do my best to help you in the most cost-effective way.
Why do I need a Website for my small business?
From crowdfunding efforts to Chow Chow fan groups, you can now have a website for almost everything. However, 30-40% of small businesses have been reluctant to adopt the internet for unknown reasons. What’s going on?
In current surveys, many small business owners claim they don’t have the expertise, time, or money to create a website. However, a surprising number of people have said that they don’t need a website in the first place, either because they aren’t expected to have one or because they choose to use social media instead.
However, that notion is rapidly changing, particularly as Covid-19 makes in-person business more difficult.
I’ve compiled a list of unique reasons why your small business needs its own website. If you’re a small business owner and still not sure, keep reading!
7 Compelling reasons to have a website
1. Customers require businesses to have websites.
Customers want to be able to find details about you on your business website now more than ever. Even if it’s to buy something from their local store, most consumers conduct research online before purchasing. If you don’t have a website, it sends the message that your company is stuck in the Dark Ages, that you’re closed, or that you’re not interested in attracting new customers—none of which are messages you want to submit!
2. You have complete control over your brand.
While user reviews and feedback on other websites are valuable, shouldn’t you have the final say on how your business is portrayed to the public? Having a website for your business establishes an official online identity for you, so you don’t have to rely on anyone to talk for you. With your own logo and business branding, you can make it look exactly as you want it to.
3. Having a website improves customer trust.
When it comes to conducting online testing, consumers are becoming increasingly sophisticated. In reality, 75% of people would judge your reputation based on the design of your website. That’s why having a new, up-to-date website with a custom domain and other trustworthiness indicators is critical. A website also demonstrates that you are available for business during a time of great uncertainty.
4. You can generate an income from your website.
And before COVID-19 stopped everybody at home, online sales were on the rise. These patterns are likely to continue once companies reopen to the public. You can use an online store to support your offline business even if you don’t consider yourself an “e-commerce” company. It will supplement your income when you’re not open in person and draw new customers who can now find your services and products through Google and other search engines.
5. Websites are more cost-effective than conventional advertising.
Many small businesses that do not have a website rely on Yellow Pages ads or other forms of conventional advertisement to promote themselves. But, particularly if you’re trying to cut business expenses, is buying an ad in an ever-shrinking and increasingly costly directory the best use of funds? Websites are much less expensive than traditional ads and have a much broader scope.
6. Websites are easier to keep up-dated.
You may have some bad memories of trying to start a website years ago. It may have taken weeks for a developer to build the website, and then you couldn’t make any changes yourself. A simple thing like trying to update your store hours or put up a new image could take forever. As a result, your website information was outdated.
7. You are able to increase your local customer base.
A website isn’t just for attracting customers from all over the world; it’s also important for attracting local customers. Many Google searches are done by people searching for something in their immediate vicinity. This is particularly true for mobile phone users searching for a shop, restaurant, or another service while on the go. If your website isn’t mobile-friendly, you’re losing out on a chance to attract tourists when they’re in your neighbourhood.
Contact Mark for a Quotation
Entrepreneur and certified life coach
As an entrepreneur, I understand the demands and challenges a small business face. That’s why I promise to help get your brand online quickly and cost-effectively.